Why a Lie May Sound More Credible when Repeated Many Times

BioBioChile

Lean Right

Factuality

Ownership

On social networks, WhatsApp groups, viral videos or everyday conversations, the same statement can appear over and over again until an uncomfortable sensation is installed: although at first it sounds doubtful, over time it begins to seem less false. That phenomenon has a name and concerns especially in the digital age: it is known as the effect of illusory truth. The central idea is simple, but powerful. The more times a person is exposed to a…