Who still goes to the movies? — Harvard Gazette

Who still goes to the movies? — Harvard Gazette

Arts & Culture Who still goes to the movies? Sarah Lamodi Harvard Correspondent March 6, 2026 8 min read For some, ease of streaming can’t beat thrill of watching films on the big screen Moviegoing isn’t what it used to be. Rising ticket prices, worsening theater etiquette, and lingering effects of the COVID-19 pandemic have all contributed to sagging box office numbers. A survey from October shows…