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Deepak Mhaske Replaces Amit Malviya as BJP Social Media Convenor; Anil Baluni Continues as Media Convenor

The party also named four state coordinators and kept Anil Baluni as media convenor while reshaping its wider social media and leadership team.

  • On Monday, the BJP reshuffled its social media unit and leadership team, replacing Amit Malviya after his 11-year tenure steering the party's digital outreach strategy.
  • Within the party, Malviya had become a 'power centre,' prompting influencers to distance themselves from BJP content sharing. Sources noted many influencers support the party based on ideology, not financial incentives.
  • Vasundhara Raje Scindia, Ram Madhav, Baijayant Jay Panda, and Manpreet Singh Badal are among 13 new vice-presidents. Smriti Irani returns to the team alongside Biplab Kumar Deb.
  • The BJP simultaneously rebuilt its social media unit, naming four coordinators: Preeti Gandhi , Shivanand Dwivedi , Alok Bhatt , and Arun Yadav . Anil Baluni remains as media convenor.
  • Among the eight general secretaries, Vinod Tawde and Sunil Bansal are the only holdovers. The BJP appointed new secretaries including Kavita Patidar, Surendran, Sandeep Pathak, and Manoj Tigga across states.
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NewsBytes broke the news on Monday, August 17, 2026.
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