Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
2 Articles
2 Articles


Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he sold out all 49 dates of his 2024 U.S. tour, netting US$211 million. Earlier this year, after Bad Bunny co-hosted “The Tonight Show with Jimmy Fallon” and announced a 21-show residency in Puerto Rico, the recently reelected mayor of San Juan, Miguel…
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