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Who buys Jellycat and Squishmallows toys? They’re older than you think

Summary by South China Morning Post
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts examine why.

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South China Morning PostSouth China Morning Post

Who buys Jellycat and Squishmallows toys? They’re older than you think

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts examine why.

·Hong Kong
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The Wright State GuardianThe Wright State Guardian

The History of Squishmallows: Claw Machines to Corporations and Everything in Between - The Wright State Guardian

Squishmallows took the world by storm in 2017. They gained popularity in 2020 during the global COVID-19 pandemic and became a phenomenon. They are produced by a company called Kellytoys, and the company itself has an interesting history.

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South China Morning Post broke the news in Hong Kong on Wednesday, January 15, 2025.
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