US EditionThese Are the U.S. Stores Offering the Biggest Black Friday Discounts
WalletHub found JCPenney offers 74.1% average discounts and Belk 72.4%, leading among 13 major U.S. retailers in Black Friday 2025 deals.
- Ahead of this Black Friday, WalletHub analyzed more than 3,100 deals from 13 major retailers, finding JCPenney and Belk topped rankings with average discounts over 70%.
- Black Friday deals have already started rolling in this Thanksgiving week, prompting WalletHub to rank savings and help shoppers avoid buyer's remorse amid many competing ads.
- JCPenney recorded an average discount of 74.08%, retaining the top spot in WalletHub's 2025 Black Friday rankings, while Belk posted an average discount of 72.42%, placing second.
- Many retailers are making their Black Friday deals available online, giving shoppers the option to skip crowded stores, but in 2024, more than 81.7 million people shopped in person, according to the National Retail Federation.
- Category breakdowns place electronics and jewelry among the deepest markdowns this year; computers and phones represent 20.18% of deals while a $14,583 diamond engagement ring is priced at $3,999.
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11 Articles
Which stores have the best Black Friday deals? Here's a breakdown
Shoppers can find real bargains on Black Friday, but it depends on what theyre looking for.WalletHub analyzed 13 of the nations largest retailers and compared more than 3,000 products to determine where shoppers can save the most this holiday season.RELATED STORY | When will stores open? What to expect for Black Friday 2025JCPenney and Belk topped the list, each offering average Black Friday discounts of more than 70%. Its the seventh straight y…
Which stores have the best Black Friday deals? Here's a breakdown
Shoppers can find real bargains on Black Friday, but it depends on what theyre looking for.WalletHub analyzed 13 of the nations largest retailers and compared more than 3,000 products to determine where shoppers can save the most this holiday season.RELATED STORY | When will stores open? What to expect for Black Friday 2025JCPenney and Belk topped the list, each offering average Black Friday discounts of more than 70%. Its the seventh straight y…
Which stores have the best Black Friday deals? Here's a breakdown
Shoppers can find real bargains on Black Friday, but it depends on what theyre looking for.WalletHub analyzed 13 of the nations largest retailers and compared more than 3,000 products to determine where shoppers can save the most this holiday season.RELATED STORY | When will stores open? What to expect for Black Friday 2025JCPenney and Belk topped the list, each offering average Black Friday discounts of more than 70%. Its the seventh straight y…
Which stores have the best Black Friday deals? Here's a breakdown
Shoppers can find real bargains on Black Friday, but it depends on what theyre looking for.WalletHub analyzed 13 of the nations largest retailers and compared more than 3,000 products to determine where shoppers can save the most this holiday season.RELATED STORY | When will stores open? What to expect for Black Friday 2025JCPenney and Belk topped the list, each offering average Black Friday discounts of more than 70%. Its the seventh straight y…
Which stores have the best Black Friday deals? Here's a breakdown
Shoppers can find real bargains on Black Friday, but it depends on what theyre looking for.WalletHub analyzed 13 of the nations largest retailers and compared more than 3,000 products to determine where shoppers can save the most this holiday season.RELATED STORY | When will stores open? What to expect for Black Friday 2025JCPenney and Belk topped the list, each offering average Black Friday discounts of more than 70%. Its the seventh straight y…
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