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Whey protein pricing: An insider’s view on business strategy
Summary by nutraingredients.com
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1 Articles
Whey protein pricing: An insider’s view on business strategy
From gym-goers to GLP-1 users, consumers have never been more interested in protein. But as the ingredient moves further into the mainstream, record whey prices prompt the exploration of alternatives, raising questions about which proteins can match whey for nutrition, functionality and consumer appeal.
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