Italy Employment Law Update: Influencer Contracts

Before the Conference of Ministers for Consumer Protection in Berlin, NRW Minister Gorissen calls for tougher rules in several areas. Thus, she calls for regulatory measures for influencers. What this means in detail and what the Minister still plans to do from air rights to e-cigarettes.

Italy employment law update: Influencer contracts

In the ever-evolving world of digital media, companies are increasingly turning to influencers to promote their products and services. How should these collaborations be framed legally? Are influencers freelancers, employees, agents—or something else entirely? The answer depends less on labels and more on the nature of the relationship and the specific obligations involved. Italian law recognizes several possible contractual frameworks that may …

Before the Conference of Consumer Protection Ministers in Berlin, NRW Minister Gorissen calls for tougher rules in several areas, from air rights to e-cigarettes.