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Where Nike’s marketing comeback is stumbling — and where it can still win

Summary by marketingdive.com
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

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Where Nike’s marketing comeback is stumbling — and where it can still win

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

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marketingdive.com broke the news on Tuesday, May 12, 2026.
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