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Where Final Meets Festival: PepsiCo Takes Over Champions League
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Where Final Meets Festival: PepsiCo Takes Over Champions League
From a Linkin Park-led kick-off show to multiple activations for its brands like Gatorade, Lay’s, and Doritos, PepsiCo showed out at this year’s Champions League. The UEFA Champions League final isn’t just a match — it’s the defining moment of the soccer season. The two best teams in European football collide on the pitch in hopes of entering history books, but real insiders know the magic doesn’t stop at the final whistle. This year, PepsiCo fl…
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