‘It’s Insulting’: Ferrari Fans Have Given Their Verdict on Its First Electric Car, and It’s Not Good
Ferrari’s first electric model was designed with Jony Ive’s firm, and shares fell about 8% as fans mocked its Apple-like styling.
- On Wednesday, Ferrari unveiled the $640,000 Luce electric vehicle, a four-door, five-seat car designed in collaboration with former Apple designer Jony Ive.
- Fans immediately criticized the Luce for resembling an Apple product, with social media users creating AI-generated "fixes" and comparing the exterior to Fisher-Price toys.
- Ferrari shares have fallen about 8% following the debut, while former chairman Luca di Montezemolo warned on Tuesday that the company is "risking the destruction of a legend."
- Seeking to bolster the launch, Ferrari obtained an endorsement from His Holiness Pope Leo XIV, as chief design officer Flavio Manzoni described the car as "acting as a bridge between San Francisco and Maranello."
- President Trump's policies have battered the electric vehicle industry, creating a difficult environment for legacy automakers like Ferrari to persuade fans to abandon traditional, gas-powered models.
41 Articles
41 Articles
They consider it outrageously expensive, insulting to current owners, and perhaps most devastating of all, they say it looks like a Nissan Leaf. These are just some of the unflattering comments directed at Ferrari's first electric car, the Luce…
‘It’s insulting’: Ferrari fans have given their verdict on its first electric car, and it’s not good
It’s deemed outrageously expensive, it’s insulting to existing owners and perhaps most damning of all – it looks like a Nissan Leaf. Those are just some of the unflattering comments directed at Ferrari’s first electric car, the Luce, since it was unveiled earlier this week by the legendary Italian marque.
The scaremongering against the first electric Ferrari developed into a classic smear campaign on social media this week, observed Bas van Putten. Do Ferrari fans really find the Luce that ugly? Or do they simply not accept a battery-powered Ferrari?
Since Ferrari pulled the cloth off Luce, the social networks have been full of hate and hemes, because the electric first-timer is so – well – special. That happens again and again in the car world – and doesn't necessarily have to lead to a flop. Five examples. Auto design has always been a matter of taste. Today, however, taste is negotiated in real time – in comment columns, forums and feeds, in which a new model is demoted within minutes fro…
Ferrari Luce debuted this week and has already become one of the most controversial cars of recent years. Radical design, astronomical price and an unexpected collaboration with Jony Ive's studio. One of the...
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