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When Whatsapp Becomes the #1 Tool to Probe Populations
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In a world where traditional e-mail or form questionnaires are struggling to reach their audiences, a South African startup is using the continent's most used messaging to revolutionize surveys. According to We are Tech, Tim Treagus, a young entrepreneur based in Cape Town, launched in 2023 Yazi, a platform that allows organizations to design and disseminate surveys directly on WhatsApp, transforming a simple conversation into a source of valuab…
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