"Flute TikTok with Relevance!" How the Media Industry Looks to the Future

In view of falling print runs, Madsack Managing Director Thomas Düffert sees the right way into the digital future in paid subscriptions. He has nothing against reach, said Düffert at the industry meeting "The Future of German Media". However, the business model of the future must "be primarily a subscription model".

How can quality journalism be financed in the long term? And how can the industry succeed in digital transformation? A new Madsack Media Congress in Hanover is looking for answers: "The Future of German Media.

Does the NDR use payment content from local newspapers in Lower Saxony without a fair quote? And what about the fact that "T-Online" describes content from other media via AI? At the congress "The Future of German Media" in Hanover, the media industry leaders discussed the "success factors" of their media – at the invitation of Madsack. Among the more than 500 guests were competitors of the newspaper giant. A kick-off panel was provided by Madsa…