When “transparency” becomes a weapon

When “transparency” becomes a weapon

For years, the real estate industry has leaned on “transparency” as both a shield and a sword. Whenever innovation threatens the status quo, gatekeepers quickly rally behind consumer protection. But who’s really being protected? Let’s take a step back. Not long ago, Zillow led the charge into iBuying, buying homes from sellers directly, often at steep discounts. Many large brokers followed suit to compete, launching their own offerings. These we…