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'When there is so much noise and negativity, it’s really nice to be able to celebrate'

Summary by sheffieldtribune.co.uk
By Faye BramleyA somewhat common joke on social media apps like Instagram and TikTok is to create fake tourism ads for the city of Sheffield, using footage from more famously beautiful destinations. “The great pyramids of Sheffield,” reads the caption on one, over a sweeping shot of the Giza Necropolis in Egypt. Another uses a video that appears to be of the Amalfi coast. It’s an affectionate jab at a northern city some people assume is not part…
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sheffieldtribune.co.uk broke the news in on Saturday, June 28, 2025.
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