When Nations Think Like Brands. And Brands Think Like Nations

When Nations Think Like Brands. And Brands Think Like Nations

Somewhere in Hanoi, branding simmers in broth. In the hiss of hot oil, the rhythm of street vendors, and families sitting shoulder to shoulder at dusk. What I witnessed in Vietnam was not tourism branding. It was an identity discipline. And it raised a deeper question: What happens when nations think like brands, and brands begin thinking like nations? Brands Beyond Marketing: The Emotional Core At Seagull, when we begin the Wings for Profit bra…