[Opinion] When is it ok to have an output as a key result?

When is it ok to have an output as a key result?

If there’s one thing we’ve had a strong opinion on in our work with Objectives and Key Results it’s that your key results must be outcomes. They must be meaningful changes in human behavior that drive business results. This is the critical pivot in goal-setting that OKRs enable and this is what makes them powerful. It’s also what makes them difficult to implement. Almost without exception, every team we work with asks some variation of this ques…