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Meta Bringing Ads, Paid Features to WhatsApp
- Meta will add ads and subscription options to WhatsApp, as stated in their announcement.
- Ads will be shown in the 'Updates' tab, where users can interact with businesses.
- The targeting for ads will use limited information like location and language, ensuring personal chats remain private.
- Channel administrators can promote their content to WhatsApp's 1.5 billion users.
16 Articles
16 Articles
WhatsApp is facing a change of course. The popular messenger will introduce advertising. In addition, an AI assistant can now also generate images himself. We present the features and call Messenger alternatives.
Meta Platforms surprised the market with the announcement that it will begin to show advertising on WhatsApp its most popular messaging platform. The news was well received by investors, with an increase of 2.8% in the value of their shares before the opening of the markets, but it generated concern among the more than 1.5 billion users who use the application for free. From the company they tried to calm the moods ensuring that personal message…
The popular Messenger of Meta has announced a number of new features. The so far free service introduces a payment model for some features.
WhatsApp’s ‘no ads’ promise meets Meta’s reality
IT’S hard to think of a more extraordinary business deal than Facebook’s US$19 billion acquisition of WhatsApp in February 2014. Its creators were outliers. With a lean staff of just a few dozen people, they had no marketing department, no sign on the door, and had spent zero cents from their sole investor, Sequoia Capital.
What do WhatsApp’s latest ad features mean for advertisers and marketers?
For many years, WhatsApp maintained a distinctive position in the digital communication landscape, largely operating as a private, ad-free messaging platform. This ethos stood in contrast to its Meta siblings, Facebook and Instagram, which have long been powered by extensive advertising models. However, June 2025 marks a significant turning point, as WhatsApp officially unveils a suite of new advertising features and monetisation tools, signalli…
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