US Edition
WhatsApp Launches Ads in Status Updates, Channel Subscriptions
- On June 16, 2025, WhatsApp officially launched ads in its Status feature and introduced Promoted Channels with subscriptions on its global platform.
- Meta, which bought WhatsApp for $19 billion in 2014, revisited its original monetization plan by integrating ads in Status after previously backing away due to privacy concerns.
- Ads will appear between users’ Status updates and will not intrude into personal chats or calls, while Promoted Channels will let brands highlight content and offer subscription-based exclusive media.
- WhatsApp explained that users will have the opportunity to discover new businesses and initiate chats regarding products or services featured in Status updates, while assuring that ads will rely on minimal data, such as location and followed Channels.
- Users cannot fully opt out of Status or ads, marking a shift toward monetizing attention on WhatsApp, which now functions partly as a media channel with implications for user tolerance and privacy expectations.
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37 Articles
Now Ads will be visible in WhatsApp Status section, know about the new updates of Meta, subscription model and its impact on users.
WhatsApp ads are here
For years, WhatsApp felt like a safe space; there were no pop-ups, no tracking, and no creeping ads while you chatted about dinner plans or shared baby photos. It was just messages, clean, encrypted, and totally yours. WhatsApp is now officially rolling out ads. Not in your conversations yet, but somewhere many users visit daily without thinking twice, the status tab. That’s where the shift begins… Source
WhatsApp began to implement new features within its new tab, which marks a significant change in the way the app handles interaction with commercial content. Among these functions are the introduction of ads in states, the activation of payment subscriptions for channels and the promotion of channels within the platform directory. These updates will not alter the experience of users who use WhatsApp exclusively to chat. According to Meta, the co…
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