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WhatsApp Business Switches to Per-Message Pricing in India
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WhatsApp Business Switches to Per-Message Pricing in India
WhatsApp updated its pricing model for Business accounts, shifting from a flat 24-hour window to a per-message rate. The new price structure, introduced on July 1, aims to align with “industry standards,” and it resembles India’s per-message pricing model charged to telecom service providers. Under the revised pricing model, WhatsApp now charges Rs. 0.78 for each marketing message. Previously, businesses paid a flat Rs. 0.78 for unlimited messag…
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