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What's in a Name: 1936-69 Buick Special - Mac's Motor City Garage.com
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What's in a Name: 1936-69 Buick Special - Mac's Motor City Garage.com
Buick’s low-priced Special was a strong seller from the start, securing a spot in the lineup for decades to come. When a premium brand introduces a less expensive companion product, very often it’s not a success. In low-priced goods where the competition is fiercest, giant advertising budgets can trump the most respected names. Meanwhile, the low-priced item can easily diminish the prestige of the senior brand, espcially if it comes across as …
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