NPD Trend Tracker: Nestlé Lollies, Pepsico Swaps and I <3 Baileys

NPD trend tracker: Nestlé lollies, Pepsico swaps and I <3 Baileys

Major brands are driving 2026 NPD with seasonal confectionery launches and new flavour‑format mashups in the snacking aisle. Baileys continues to target key gifting moments, while PepsiCo leverages well‑known flavours in unexpected applications to boost trial. The trend shows rising demand for affordable indulgence, familiar tastes and high‑impact campaigns. This article breaks down the key strategies and market drivers shaping new product develo

What’s hot in confectionery? Nestlé duo and Baileys eggs

Confectionery brands are launching 2026 innovations focused on nostalgia, indulgent textures and seasonal gifting. Retro flavours, bite‑size formats and premium assortments are driving consumer interest as manufacturers refresh classic favourites and build on established brand equities. This overview highlights the key trends shaping new product development across chocolate, sugar confectionery, and ice cream.