It’s Official: Shein Will Acquire Everlane

Everlane, Shein, and the myth of sustainable fashion

As a college sophomore with an internet connection during the Obama era, I was instantly intrigued by the promise of the new direct-to-consumer clothing brand Everlane. I don’t remember how or when I found out about the fashion startup exactly; I just remember getting the emails. Launched around 2011 with venture capital funding, Everlane styled itself in a sort-of minimalist, pro-consumer ethos. The idea was simple: sell beautiful clothing made…

Everlane and the Death of the “Good” Millennial Life-Style Brand

The retailer once embodied a hope that clothes could be mass-manufactured and high-quality. Now it’s owned by the fast-fashion giant Shein. Kyle Chayka writes.

After the Shein shock, Everlane’s founder launches his next act

Last weekend, when Puck announced that the sustainable fashion startup Everlane had been acquired by the Chinese ultra fast fashion retailer Shein, it sent shockwaves throughout the fashion world. Michael Preysman, who founded Everlane in 2011, was just as shocked. “I found out the same time as everyone else,” he said in a LinkedIn post a week ago. “I’m not involved with the company anymore, and like many, am still digesting the news.” Well, Pre…

Everlane’s Founder Prepares His Revenge

I remain awestruck by the response to Shein’s acquisition of Everlane. Nearly a week after I broke the news that the distressed, virtue-signaling fashion brand was selling to the climate-agnostic, ultra-mass Chinese conglomerate, the deal had become such a massive conversation topic online that The New York Times sent a breaking email alert. Naturally, I […] The post Everlane’s Founder Prepares His Revenge appeared first on Puck.

Everlane was never your friend

Sorrow over the clothing company's sale to Shein marks the end of an era that believed commerce could care about us

It’s official: Shein will acquire Everlane

The deal promises to salvage the sustainability-oriented direct-to-consumer brand’s finances, but its tie-up with the Chinese fast-fashion giant comes at a cost.