Whatnot acquires Shaped to power real-time live shopping recommendations

Whatnot acquires Shaped to power real-time live shopping recommendations

Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.

Whatnot Acquires Shaped As AI Push Expands Across Live Selling

Whatnot has acquired machine learning company Shaped as the livestream shopping platform looks to improve search, recommendations and personalization across its rapidly expanding marketplace.Shaped builds real-time ranking systems used by marketplaces and content companies to determine which products, sellers or other content should be shown to each user.Founder and CEO Tullie Murrell, a former Meta engineer, will join Whatnot with nearly a doze…