What you need to know about H&M's new beauty collaboration

What you need to know about H&M's new beauty collaboration

The collaboration marks a first for both brands

H&M's new fragrance collection won't be around for long

Swedish brand H&M is changing direction with its first global collaboration of the year, choosing a fragrance launch rather than fashion. In past years, we have seen limited-edition collections launch from Viktor & Rolf, Karl Lagerfeld, Mugler, Balmain, and Versace, all of which sell out in a matter of hours. Today's top videos But to kick off 2026, H&M is launching an affordable collaboration with a very well-known beauty brand, marking the fi…