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What would Aggie do? A mentor who keeps the creative fire alive

Summary by Social Samosa
“Chai ke liye jaise toast hota hai…” You probably sang this iconic Airtel jingle with friends or set it as a ringtone. I could hum it long before I knew who created it. It was the brainchild of Agnello Dias. Or, as almost everyone here calls him, Aggi. Sometimes Aggie, Agi, or Aggy, but rarely ever Agnello. His work for Bajaj Auto, Complan, Heinz, Indian Oil, Times of India, Nike, Airtel, and many more places him among the industry’s all-time gr…
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Social Samosa broke the news in on Friday, September 5, 2025.
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