What will replace Hockey Night in Canada? Women's sports will 'absolutely' get play: CBC
Rogers’ decision leaves CBC without NHL games and ends a 74-year broadcast run that shaped a shared viewing tradition, observers say.
- On Tuesday, Rogers Sportsnet announced the end of its broadcast partnership with CBC, concluding the 74-year run of Hockey Night on public television.
- Stony Plain-based historian Craig Baird notes this loss follows the closure of major institutions like the Hudson and Bay Company after 355 years and Eaton's in 1999, viewing the broadcast as a cultural touchstone defining generations of Canadians.
- In 2008, CBC ceded the iconic theme song rights to CTV, now part of Bell Media; Baird notes this marked the beginning of the broadcaster's detachment from the program.
- Rogers possesses exclusive NHL rights and may transition games to streaming platforms, a shift Baird warns would fundamentally alter how hockey is viewed in both rural and urban Canadian communities.
- "The game itself will always be there," Baird said, though he views Hockey Night's loss as erosion of a vital pop culture pillar representing nearly 100 years of Canadian history.
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14 Articles
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Brand Refresh? CBC mulling options for potential new 'Hockey Night in Canada' chapter
As the CBC mulls over how to fill a vacated Saturday night block now that NHL games won't return to its schedule this fall, another question remains at the forefront.
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Brand Refresh? CBC mulling options for potential new ‘Hockey Night in Canada’ chapter
TORONTO — As the CBC mulls over how to fill a vacated Saturday night block now that NHL games won't return to its schedule this fall, another question remains at the forefront. How best to potentially incorporate the "Hockey Night in Canada" brand it retained when the broadcaster's sub-licensing agreement with Rogers Communications ended last weekend? "It could very well be the PWHL," said Mike Naraine, an associate sport management professor at…
What will replace Hockey Night in Canada? Women's sports will 'absolutely' get play: CBC
As Canadians grapple with the loss of a show some say is woven into our very fabric, others are asking what might replace it. Given the rising value of women's sports, some experts say it's time for the brand's focus to shift.
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