Study: 43% of Younger Viewers Have Cancelled Subscriptions over Bad UX

Study: 43% of Younger Viewers Have Cancelled Subscriptions over Bad UX

ALEXANDRIA, Va.—A new research study from CTAM and Hub Entertainment Research highlights the high cost of bad app design and poor user experiences with survey data showing that a poor streaming user experience (UX) is cited by a surprising 36% of viewers, and 43% of viewers under 25, as the sole reason they’ve cancelled a streaming subscription, according to the study.The result is notable because pricing and the quality of content are often see…

What viewers say about the TV app user experience

Content may arguably still be king, but viewers favor streaming TV app interfaces and user experiences that get them into relevant content faster and without friction  – while some say a poor UX is reason enough to cancel a service altogether. https://www.streamtvinsider.com/technology/what-viewers-say-about-tv-app-user-experience