What The Man Who Invented the Recycling Symbol Thinks Today

What The Man Who Invented the Recycling Symbol Thinks Today

Gary Anderson was studying architecture at the University of Southern California when he saw the poster. It was 1970, and environmentalism was in the air, along with a broader antiestablishment vibe. “It was hippies, it was love‑ins, it was be‑ins,” he recalls. “A big stew pot full of ideas and emotions.” He shared those ideals. Plus, he didn’t have much money, so the $2,500 prize on offer may have been part of why the ad caught his eye too. The…