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What Stands Behind the Price Struggle on the Bicycle Market
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After the boom of the Corona years, the bicycle industry suffers from break-ins – also the Koblenz manufacturer Canyon Bicycles. Its boss Nicholas de Ros Wallace talks about sinking margins and full LägerCapital: In the pandemic, the bicycles were ripped out of the hands of the dealers and manufacturers. This has now changed significantly. Sales are falling significantly, even at Canyon. Why?NICHOLAS DE ROS WALLACE: During the pandemic, all bicy…
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