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What Radio Wants to Tell You This Month
Summary by RadioInsight
1 Articles
1 Articles
What Radio Wants to Tell You This Month
I once worried that radio stations were trying to become “famous for boring things.” It was the late ’10s. The sterilizing effects of PPM-era brevity hadn’t completely worn off station imaging. Pandora at the time had an advertising slug line “the next song matters.” AC stations were built around “today’s hits, yesterday’s favorites.”Some of those neutrally imaged AC stations were and remain very successful. But I’m looking back at the notes fro…
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