What Local Election Campaigns Can Learn from Digital Communication Platforms • The Western Weekender

What Local Election Campaigns Can Learn from Digital Communication Platforms • The Western Weekender

Phones are ubiquitous. Whether it’s communicating with friends and family or finding the latest music, we all rely on our phones. According to Australian government figures, around 90% of adults use a phone to go online every day. For those working in political messaging, this is fundamental. A messaging campaign that doesn’t reach the voters’ phones may never reach them at all. While some people are receptive to emails or fliers in the letterbo…