What Is Paid Media: Types & Examples - Data Intelligence
Summary by Plato. Vertical Search. Ai. | PlatoAiStream. Data Intelligence. Vertical Search. Ai.
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What Is Paid Media: Types & Examples - Data Intelligence
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show for it. Whether you’re working in-house or managing campaigns for clients, understanding the different types of paid media (and what each one is actually g…
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