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What Is ‘Celeb-Baiting’: when the Image of a Celebrity Becomes Bait for a Scam

Summary by Newtral
King Felipe VI, Princess Leonor, tennis player Rafa Nadal, the president of Banco Santander, Ana Botín or the newspaper El Mundo are some of the personalities and entities whose image has been used by cybercriminals to swindle the population. This technique is known as celeb-baiting or celebrity bait. What is it? The National Institute of Cybersecurity (Incibe) explains to Newtral.es that “celeb-baiting is a technique of fraud based on social en…
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King Felipe VI, Princess Leonor, tennis player Rafa Nadal, the president of Banco Santander, Ana Botín or the newspaper El Mundo are some of the personalities and entities whose image has been used by cybercriminals to swindle the population. This technique is known as celeb-baiting or celebrity bait. What is it? The National Institute of Cybersecurity (Incibe) explains to Newtral.es that “celeb-baiting is a technique of fraud based on social en…

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Newtral broke the news on Sunday, July 12, 2026.
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