What is B2C Social Media Marketing: A Complete Guide
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What is B2C Social Media Marketing: A Complete Guide
There was a time when social media was just a place for B2C brands to build awareness. Post pretty pictures. Run contests. Count likes. But in 2025? It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. In fact, 48% of Gen Z consumers prefer discovering products through sh…
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