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What is a fridge cigarette? The viral Diet Coke trend explained

Summary by Fast Company
It hits at a certain time in the afternoon, when a familiar craving strikes. You walk to the kitchen. The satisfying sound of a can cracking, the hiss of bubbles. It’s time for a “fridge cigarette”—or as you might know it, a can of Diet Coke. Earlier this week, TikTok user @reallyrachelreno posted: “Overheard someone call Diet Coke a ‘fridge cigarette’ and nothing’s been more true to me since.” The video, which has since been viewed 3.5 million …

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Fast Company broke the news in on Thursday, June 12, 2025.
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