What I Learned at Disney

Xavi Bové

Factuality

Ownership

In the sponsorship world, we typically talk about money, strategy, and results. Rational elements linked to knowledge and technical skills. What is talked about—and acknowledged—much less is the enormous resilience, optimism, and effort of the professionals involved. Attitudinal elements that end up being fundamental to closing deals. These emotional skills allow you to develop the rational side over time, but not the other way around. After kno…