Straight answer: SEO stands for Search Engine Optimisation, which means making a website easier for Google, Bing and now AI tools like ChatGPT and Perplexity to find, understand and recommend when someone searches for something you can help with. It is not a trick, a magic switch, or a monthly fee that guarantees page one. It is a set of ongoing decisions about your site, your content and your links that either help you get found or quietly bury…
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