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What does Indian pride look like in ads today?
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What does Indian pride look like in ads today?
Picture a young freedom fighter in 1942, slipping through the narrow gullies of Old Delhi at dawn, clutching handwritten pamphlets that read Quit India in bold letters. These weren’t advertisements in the modern sense, but they carried the first seeds of what would become Indian marketing’s most enduring emotion. Pride. The language of pride didn’t start with ad agencies; it began with whispered hopes, smuggled leaflets, and the big dream of a f…
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