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What Does a Primary Sponsor Get for $20 Million a Year? A Breakdown - Media Referee
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What Does a Primary Sponsor Get for $20 Million a Year? A Breakdown - Media Referee
In the high-stakes world of NASCAR sponsorship deals, a $20 million investment isn’t just a logo on a car. It’s a comprehensive marketing machine that touches millions of fans, boosts brand equity, and generates measurable returns. So, what exactly does a primary sponsor in NASCAR receive for this staggering figure? Let’s break it all down with zero fluff—just the high-value returns your brand gets on and off the track. Understanding the NASCAR …
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