'What do you think is going on with the stock price?': Starbucks CEO Brian Niccol says baristas' market savvy makes him proud

'What do you think is going on with the stock price?': Starbucks CEO Brian Niccol says baristas' market savvy makes him proud

When Starbucks CEO Brian Niccol walks into a Starbucks store, he’s there for more than just coffee, egg bites, or a chocolate croissant. He chats up the company’s employees to take a measured business temperature. According to Niccol, the baristas he speaks with have a vested interest in the company’s success. In a conversation with investors at the Starbucks 2026 investors day meeting, Niccol said many employees he encounters tend to ask him ab…

Starbucks' Bold Bet: 3% Comps, 15% Margins by 2028 Amid Turnaround Surge

NEW YORK—Starbucks Corp. executives laid out an ambitious financial roadmap through fiscal 2028 at their first investor day under CEO Brian Niccol, signaling confidence in the “Back to Starbucks” transformation plan a year after its launch. CFO Cathy Smith, speaking to CNBC, emphasized the timing: “We set the Back to Starbucks plan a year ago… it’s clear now we’re seeing the momentum and the plan is working.” The event highlighted transaction-dr…