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What Coachella Can Teach You About Selling the Experience, Not the Product
Summary by That Eric Alper
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What Coachella Can Teach You About Selling the Experience, Not the Product
Nobody goes to Coachella for the lineup anymore, not really, although the lineups are consistently brilliant. The bands are almost beside the point, a soundtrack playing somewhere in the background of a much bigger production, and figuring out how that happened tells you more about modern marketing than any business school case study could. The […] The post What Coachella Can Teach You About Selling the Experience, Not the Product appeared first…
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