What business leaders can learn about consumer trust — and how to build it

The Business Journals

Center

Factuality

Ownership

What business leaders can learn about consumer trust — and how to build it

Organizations across industries face a significant trust deficit. While research shows that brand leaders and consumers are generally aligned on the importance of trust, they can be significantly misaligned when it to comes to how (and how well) trust is actually fostered. When executives were asked to identify the most important factors for earning trust, they only correctly identified one out of the top four factors that matter most to consume…