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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making
- The Labubu plush toy, created in 2015 by artist Kasing Lung, gained popularity through Pop Mart starting in 2019 in China and globally.
- Labubu's rise followed Lung's 2019 deal with Pop Mart to distribute figurines and 2023 key ring plush releases boosted celebrity and influencer interest.
- Labubu's viral success on TikTok, including 1.4 million posts and fan unboxing videos, helped Pop Mart more than double revenue to $1.81 billion in 2024.
- Revenue from Labubu plush toys soared over 1,200% in 2024, driven by adult buyers in the U.S. who spent $800 million more, with many priced $20 to $300.
- Pop Mart is expanding U.S. retail by 50 stores in 2025 and planning seasonal Labubu releases despite supply challenges and trade negotiation impacts on pricing.
63 Articles
63 Articles
Toy That's Been Around for Years Is Suddenly Super Hot
Labubu, the plush toy from China's Pop Mart, is a social media darling, but the toothy little monsters are far from an overnight success. First appearing a decade ago, Labubus may have finally cemented their place in the collectible toy market. More on this quirky toy from the AP : Origins:...
Behind the blind box boom: the global ascent of Pop Mart’s Labubu · TechNode
Labubu, a brand under Chinese pop toy giant Pop Mart, has rapidly risen to global fame in recent months. Originally created by Hong Kong-born artist Kasing Lung as part of his Nordic folklore-inspired series, Labubu has become a popular icon in the designer toy world, known for its signature pointy ears, nine jagged teeth, and mischievous grin. Its popularity spans from China to Europe and from the US to Southeast Asia, symbolizing the growing i…
Labubu, the plush toy from China's Pop Mart, is a social media sensation, but the toothy little monsters weren't an overnight success. After appearing a decade ago, the Labubu…
Labubu: The Plush Phenomenon Shaping Toy Culture
Labubu: The Plush Phenomenon Shaping Toy Culture Labubu, a plush toy from China's Pop Mart, has taken the social media landscape by storm, securing its position in the collectible toy market. Originally created by artist Kasing Lung in 2015, Labubu gained traction in 2019 when Pop Mart began selling the character's figurines.The plush toys, popularized in 2023 via accessories like key rings, quickly became a staple for celebrities and influencer…
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