What AI Can’t Do for Your Marketing Strategy

What AI Can’t Do for Your Marketing Strategy

AI can promote your institution to prospective students. It can’t make the people they trust confirm you belong on their list. I was at a chamber of commerce breakfast a few weeks ago when the woman next to me asked what I did. I told her I worked at Forsyth Tech. She nodded, then turned to the man on her other side and said, “You should look at their HVAC program for your son.” She had never been a student. Her child had never enrolled. Somewhe…