Westfield named the retail home of the British Fashion Council's latest campaign

Fashion Britain: An Initiative by the British Fashion Council

The British Fashion Council (BFC) announced Fashion Britain in July, a nationwide initiative set to transform how fashion is celebrated and invested in across the United Kingdom.

BFC to 'decentralise' British fashion with new event programme

The British Fashion Council (BFC) has partnered with Westfield to host ‘Fashion Britain’, a programme of events running across seven UK cities. The events include immersive fashion and music experiences curated by Tolu Coker at Westfield London, Priya Ahluwalia at Stratford City and Charles Jeffrey at Westfield St James Quarter in Edinburgh. They also form part of Westfield’s annual fashion campaign ‘Westfield Days’. Ciara Solmi, director of mar…

Westfield named the retail home of the British Fashion Council's latest campaign

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Following the announcement of Fashion Britain earlier this month, the British Fashion Council today unveils a nationwide programme of more than 1,000 events across Manchester, Dundee, London, Edinburgh, Liverpool, Newcastle and Bristol, marking the next phase of its la…