West Hollywood Equinox Gets A High-Art Makeover

Equinox West Hollywood Gets Artistic Overhaul by Daniel Arsham

This is sad, this kind of design has been done… for years now. And in gyms it’s right down the street at John Reed. Someone paid a good amount of money for this design at Equinox Corp. I’m thinking that’s the problem, no one’s getting out of the offices or they’d know this is over, passé and not going to attract members.

West Hollywood Equinox Gets A High-Art Makeover

For blue-chip artist Daniel Arsham, manufacturers are the final word canvas. He has introduced his playful sculptural model to bear in collaborations with a panoply of firms from Adidas and Uniqlo to Tiffany and Moët et Chandon. Now he’s planning his most muscular collab but. Arsham’s New York-based design agency, Snarkitecture, can be overhauling the long-lasting, celeb-beloved Equinox location on Sundown Boulevard, leaning deeply into the me…