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West Bengal Orders One Bengali Film a Day in Prime Time Across All Screens - The Statesman

The mandate requires daily prime-time Bengali film screenings in all cinema screens statewide to support regional cinema and cultural identity with 365 shows per screen annually.

  • On August 13, 2025 in Kolkata, the Mamata Banerjee-led West Bengal government issued a notification mandating 365 prime-time Bengali film screenings daily in all cinemas and multiplex screens throughout the year.
  • Amid growing pan-India releases, Mamata Banerjee launched the Bhasha Andolan on July 17 to defend Bengali identity in BJP-ruled states.
  • Under the new regulations, prime time is 3 pm to 9 pm, requiring 730 screenings on two-screen multiplex, with amendments to the West Bengal Cinemas Rules, 1956.
  • Theatre owners raised concerns over reduced scheduling flexibility, while social media users responded with mixed reactions, as the Office of the Chief Secretary noted potential benefits for local businesses.
  • Ahead of the 2026 West Bengal Assembly elections, the Bangla Asmita drive underscores language advocacy to bolster Bengali identity against the BJP, TMC's political strategy.
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Lean Right

Mamata Banerjee's campaign for Bengali identity has reached cinema through language. The Trinamool Congress government has made it mandatory to show a Bengali film during prime time in cinemas of West Bengal. Mamata Banerjee's election strategy is going to increase challenges for the BJP.

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Moneycontrol broke the news in India on Wednesday, August 13, 2025.
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