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Wendy’s Unleashes Emo EP with a Bunch of Notable Emo Singers
The project features vocalists from Memphis May Fire, Silverstein and other emo acts on songs about burgers, fries, nuggets and a Frosty.
On September 23, Wendy's released a six-song emo EP titled "Songs to Listen to in the Wendy's Parking Lot," featuring vocalists from the genre without prior explanation. The fast-food chain's project sparked significant social media attention.
Wendy's teased the project earlier this week by updating its logo with thicker eyeliner and black hair bows. The collaboration reflects nostalgia of Millennials in marketing who grew up during the early 2000s emo era.
Executive producer Matt Squire led the project in collaboration with Rise Records, featuring artists including Matty Mullins and Chloe Kinnon. Squire said, "Emo has always been about the small moments that feel huge."
Fans can stream the EP on major platforms including Spotify and Apple Music. Wendy's responded to Instagram commenters with "IT'S NOT A PHASE," engaging directly with social media users.
This release continues Wendy's history of engaging with emo and metal scenes, including mocking Memphis May Fire and State Champs seven years ago. The project signals ongoing commitment to niche pop-culture marketing.