'Welcome to TN': Gov. Lee visits Unicoi Co. to kick off new signage program

New ‘Welcome to Tennessee’ sign marks first redesign in 30 years

Tennessee has unveiled a new “Welcome to Tennessee” sign at the I-26 Unicoi County Welcome Center in Erwin, signaling the start of replacing old blue signs at interstate gateways. The modern design features murals inspired by vintage postcards, highlighting state landscapes and wildlife for a refreshed visual experience.

'Welcome to TN': Gov. Lee visits Unicoi Co. to kick off new signage program

UNICOI COUNTY, Tenn. (WJHL) — Tennessee Gov. Bill Lee was in Northeast Tennessee on Monday to attend a sign unveiling that will kick off a new "Welcome to Tennessee" signage program statewide. Gov. Lee was joined by Tennessee Department of Transportation Commissioner Will Reid, Tennessee Department of Tourist Development Commissioner Mark Ezell and other state [...]

A graphic package from the past begins a new tourism trend in Tennessee

For the first time since 1995, new welcome signs will be installed along the interstate system in Tennessee with Interstate 26 Erwin becoming one of the first locations to sport the new vision. The project is part of a $5 million allocation earmarked by the General Assembly to highlight the scenic beauty of state features using a graphics package that harkens back to the vintage postcards of yesteryear. Governor Bill Lee was in Unicoi County Mon…